Chloë Moretz: face of the Coach Spring 2017 campaign

For the campaign of the SS17 collection, Coach used once again the beauty of Chloë Moretz, photographed in New York in the middle of the Liberty State Park flowers. For the photos of the campaign, Coach solicited the talented Steven Meisel with whom the brand has already collaborated on many occasions. The shots of the actress embodying perfectly the American style reveals in the background the horizon of the New York landscape.

Chloë Moretz seems the perfect person to represent American vigor and independence with a style that is both romantic and tenacious.

According to Stuart Vevers, creative director of the brand “Chloë is the perfect incarnation of New York City optimism, Coach’s hometown. The freshness and spontaneity of his style fits perfectly with the style of the brand “.

The campaign highlights the new pieces in the collection, featuring “Swagger” and “Edie” bags in gentle pink tones, as well as the glowing “Drifter” bag. Inspired by the craft of Santa Fe, the bags are adorned with a mixture of nails, rivets, stones … American West spirit.

Regarding the clothes the silk scarves will be in the honor as well as rather robust shoes to explore the city.

Anaelle Coulon