Burberry launches the new Liquid Lip Velvet

Burberry  launches Liquid Lip Velvet, a new statement-making matte cream lip colour with a campaign starring British model Iris Law and a series of innovations including Burberry’s first Beauty dedicated Tumblr page.
The new Liquid Lip Velvet campaign features Iris Law in her first ever global campaign and celebrates her role as the new global ambassador for Burberry Beauty. The campaign was shot in London by Angelo Pennetta. The track is ‘Faded’ by musician Clare Maguire
As a first for the brand, Burberry will launch a Beauty dedicated Tumblr page to coincide with the launch of Liquid Lip Velvet. The Tumblr content hub will inspire and tell a unique campaign narrative which is presented as a moodboard with rich colour and texture stories. This will include exclusive imagery of Iris Law shot on the campaign set
Burberry will host a series of ‘colour stories’ on Pinterest highlighting the hero colours from the Liquid Lip Velvet family. These stories will be hosted on individual boards allowing users to ’shop the edit’ by linking to Burberry.com. Users will be inspired with tips and tricks on how to apply the collection alongside ready to wear pairings
Burberry Liquid Lip Velvet is a matte cream lip colour, which combines rich pigment with a comforting texture. It glides on the lips smoothly to create a bold velvet finish that lasts for up to eight hours