Mercedes Benz Kiev Fashion Days SS 2016
On September 3 6, 2015,NSC “Olimpiyskiy” will host the 11season of MercedesBenz Kiev Fashion Days,Ukraine’s international fashion week. MercedesBenz Fashion Prize will be awarded during the fashion week ’s opening ceremony on September the 3rd .
The slogan of SpringSummer 2016 is «MORE DASH»,symbolizing another international breakthrough of Ukrainian fashion industry. Within the past five years, MercedesBenz Kiev Fashion Days managed to put Ukraine on the world’s fashion map and raise Ukrainian designers to international level. Showcasing Ukrainian talents, MercedesBenz Kiev Fashion Days increased awareness of the country and defined future prospects of the local fashion. MercedesBenz Kiev Fashion Days has no borders it’s open for both local and international brands, establishing Kiev as the “fifth fashion capital” the capital where new names are born.
The vast schedule of the 11season will feature onschedule catwalk shows, the Fashion Scout Kiev platform for upcoming fashion brands, the expansion of Level’s tradeshow, the second Kiev Fashion Industry Forum business conference, offsite events, newest MercedesBenz cars presentations and the MercedesBenz Fashion Prizeaward ceremony.
«This fall MercedesBenz Kiev Fashion Days will open the fashion marathon Kiev will be the first capital to showcase the SpringSummer 2016 collections. The most promising brands will then continue to fashion weeks in NewYork, London, Milan and Paris to present their collections to international press and buyers with the More Dash sales and promotion agency.
We celebrate our anniversary under the “MORE DASH” motto meaning more courage, more dare. This slogan best describes our style of work, because it is a great challenge to put a new country on the world’s fashion map, to raise unknown designers to international fame, and this season we deserve a celebration we did it.
The face of S/S 2016 campaign is worldwide famous Ukrainian model Alina Baikova. Alina is perfect as the new star of MercedesBenz Kiev Fashion Days. Not only is she a model, but a business lady and a philanthropist as well. Alina is a great example of a newgeneration lady, who strives for the best and succeeds, same as we wish only the best for our designers, for our country and for MercedesBenz Kiev Fashion Days», –comments Daria Shapovalova (founder and creative director of MercedesBenz Kiev Fashion Days.)
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