Mercedes ­Benz Kiev Fashion Days SS 2016

Mercedes ­Benz Kiev Fashion Days SS 2016

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Mercedes ­Benz Kiev Fashion Days SS 2016

On S​eptember 3 ­ 6, 2015,​N​SC “Olimpiyskiy” will host the 11​season of M​ercedes­Benz Kiev Fashion Days,​Ukraine’s international fashion week. M​ercedes­Benz Fashion Prize w​ill be awarded during the fashion week ’s  opening ceremony  on  September the 3rd ​.

The slogan of Spring­Summer 2016 is «​MORE DASH»,​symbolizing an​other interna​tional breakthrough of Ukrainian fashion industry. Within the past five years, M​ercedes­Benz Kiev Fashion Days managed to put Ukraine on the world’s fashion map and raise Ukrainian designers to international level. Showcasing Ukrainian talents, M​ercedes­Benz Kiev Fashion Days increased awareness of the country and defined future prospects of the local fashion. M​ercedes­Benz Kiev Fashion Days has no borders ­ it’s open for both local and international brands, establishing Kiev as the “fifth fashion capital” ­ the capital where new names are born.

The vast schedule of the 11​season will feature on­schedule catwalk shows, the F​ashion Scout Kiev platform for upcoming fashion brands, the expansion of L​evel’s trade­show, the second K​iev Fashion Industry Forum business conference, off­site events, newest M​ercedes­Benz cars presentations and the M​ercedes­Benz Fashion Prize​award ceremony.

«T​his fall Mercedes­Benz Kiev Fashion Days will open the fashion marathon ­ Kiev will be the first capital to showcase the Spring­Summer 2016 collections. The most promising brands will then continue to fashion weeks in New­York, London, Milan and Paris to present their collections to international press and buyers with the More Dash sales and promotion agency.

We celebrate our anniversary under the “MORE DASH” motto ­ meaning more courage, more dare. This slogan best describes our style of work, because it is a great challenge ­ to put a new country on the world’s fashion map, to raise unknown designers to international fame, and this season we deserve a celebration ­ we did it.

The face of S/S 2016 campaign is worldwide famous Ukrainian model Alina Baikova. Alina is perfect as the new star of Mercedes­Benz Kiev Fashion Days. Not only is she a model, but a business lady and a philanthropist as well. Alina is a great example of a new­generation lady, who strives for the best and succeeds, same as we wish only the best for our designers, for our country and for Mercedes­Benz Kiev Fashion Days», –​c​omments D​aria Shapovalova (​founder and creative director of Mercedes­Benz Kiev Fashion Days.)