The collaboration is built around a distinctive contrast: the sophisticated, instinctive attitude of the streets of Paris on one side, and the energy of American sportswear on the other. Two identities rooted in their heritage, yet able to look ahead and engage with the present.
The campaign visually expresses this encounter through imagery with a strong editorial character. The sneakers become part of the outfits, turn into accessories to be worn in unexpected ways, and appear alongside knitwear, tailored garments, patterned fabrics and monochromatic looks. No longer simply athletic footwear, they become defining elements capable of reshaping the entire look.
