Valentino Beauty enters a new olfactory territory with “Vendetta,” a pair of fragrances celebrating passion as an instinctive, transformative force.
Directed by Romain Gavras and photographed by Inez & Vinoodh, the campaign stars Dakota Johnson and Alexander Skarsgård as two lovers bound by a magnetic connection. Moving through sunlit landscapes and shadowy interiors, they embody a contemporary intimacy shaped by freedom, desire and mutual understanding.
Shot on 35mm and set to the Pet Shop Boys’ iconic It’s a Sin, the film unfolds like an emotional escape in which love becomes both rebellion and refuge. Throughout the story, Valentino red appears in carefully chosen details, creating a visual thread charged with sensuality and anticipation.
The same intensity defines the two fragrances. Vendetta Donna, created by Dominique Ropion and Andrew Everett, combines Tuberose Osmobloom™ with blood orange nectar and warm sandalwood. Vendetta Uomo, composed by Marie Salamagne, blends Peruvian ginger CO₂ extract, Italian citrus, cinnamon liqueur, patchouli and sensual woods.
