Free-spirited, instinctive and effortlessly elegant, Gracie Abrams becomes the new face of COCO MADEMOISELLE CRUSH ABSOLU, the latest fragrance by CHANEL.
The appointment marks a new chapter in the artist’s relationship with the House. After becoming a CHANEL ambassador, starring in the Spring-Summer 2025 Pre-Collection campaign and being named a muse of the COCO CRUSH jewellery collection, Abrams now joins one of the Maison’s most iconic fragrance universes.
The connection goes beyond appearance. Like Gabrielle Chanel, Abrams embodies an independent, instinctive and unconventional femininity. Her natural elegance and distinctive creativity reflect the spirit of COCO MADEMOISELLE: a woman who follows her own path and refuses to be defined by convention.
“It’s unreal to be the new face of Coco Mademoiselle,” Abrams says, describing the role as a source of immense pride and expressing her admiration for Coco’s ability to leave a mark wherever she goes.
A Magnetic New Fragrance
Created in 2026 by CHANEL Perfumer-Creator Olivier Polge, COCO MADEMOISELLE CRUSH ABSOLU belongs to the intense ambery fragrance family.
The composition opens with the vibrant freshness of grapefruit and lychee, followed by a floral heart of rose and jasmine. At the base, patchouli, vanilla and vetiver create a warmer, more sensual and enveloping trail.
The result is bold, opulent and captivating: a fragrance conceived not as an accessory, but as an affirmation of the self. For Olivier Polge, it is an intimate experience that reveals the personality of the woman who wears it rather than asking her to conform.
Its bottle reflects the same intensity, combining the iconic lines of the collection with a contrasting label, a faceted cap and a deep amber colour.
Gracie Abrams, a Voice of Her Generation
Since emerging in 2019, Gracie Abrams has gained international recognition for her intimate and emotionally direct songwriting. Following her debut album Good Riddance, the success of The Secret of Us and songs such as That’s So True earned her GRAMMY nominations and the American Music Award for Best New Artist in 2025
