Lancôme Summer Edit: Beauty Switches to Ô Mode

Beauty

Lancôme Summer Edit: Beauty Switches to Ô Mode

Rather than prescribing a fixed routine, Lancôme’s summer collection offers a series of gestures to combine freely: protect, illuminate, add colour and choose which emotion to wear each day.
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Lightweight textures, glowing skin and fragrances designed to shift your mood: Lancôme’s latest launches capture a spontaneous, sensory and effortlessly free approach to summer beauty.

The season begins with an essential gesture: protection. UV Expert Supra Screen Invisible Sun Stick SPF50, Lancôme’s first sun protection stick, combines practicality and skincare benefits in a compact format made to travel everywhere. Its invisible finish suits all skin types, while the skincare complex helps protect the skin and correct visible signs of photo-ageing.

Make-up follows the same philosophy of lightness. Lip Idôle CuddleBlur™ reimagines matte colour with a velvety, comfortable texture and a soft-focus finish. Enriched with squalane, the formula combines colour and hydration, while a delicious popcorn, butter and caramelised sugar scent turns every application into a sensorial treat.

The iconic Juicy Tubes format also expands to face and body with the new Blush Tints & Highlighters. The buildable jelly blushes create a fresh, natural healthy glow, while the highlighters illuminate cheekbones and collarbones with an elegant pearlescent finish. Available exclusively at Sephora, they are designed to deliver an instant, radiant glow.

Completing the look is Skin Idôle Makeup Magnet Skin-Loving Micro-Setting Mist, an ultra-fine spray that sets make-up while helping the skin retain moisture. Hyaluronic acid and caffeine contribute to keeping the complexion luminous throughout the day.

In fragrance, the spotlight is on the new Ô Oui Eau de Toilette, created by Quentin Bisch and Louise Turner. A sparkling lychee accord meets May centifolia rose grown at Lancôme’s Domaine de la Rose, while ambrette leaves a delicate, velvety trail on the skin. The result is a fruity floral composition designed to evoke optimism, happiness and enthusiasm.

Alongside the Eau de Toilette, Lancôme introduces the new Les Ô Juicy Mists, created for both hair and body. Ô Oui blends raspberry, lychee, rose and vanilla for an uplifting, euphoric effect; Ô Zenith combines coconut water, pineapple, jasmine and monoï in a radiant solar trail; while Ô Cool brings together pear, green apple, orange blossom, sandalwood and cedar for a fresh, relaxing sensation.

Rather than prescribing a fixed routine, Lancôme’s summer collection offers a series of gestures to combine freely: protect, illuminate, add colour and choose which emotion to wear each day.

www.lancome.it