CHANEL presents BLEU DE CHANEL L’EXCLUSIF, the newest and most intense expression of the BLEU universe. Magnetic, sophisticated and bold, the fragrance is unveiled through a campaign film that blends cinema, action and seduction.

At the heart of the story is Jacob Elordi, the new face of BLEU DE CHANEL L’EXCLUSIF. The Australian actor embodies a free, instinctive and charismatic man, one who challenges the rules and follows desire with elegance, confidence and a touch of irony.

The film is written and directed by Alfonso Cuarón, the Academy Award-winning filmmaker who brings a striking cinematic rhythm to the CHANEL universe. For the first time, the Maison celebrates one of its fragrances through the language of an action film: chases, duels, unexpected twists and a constant sense of tension transform the bottle of BLEU DE CHANEL L’EXCLUSIF into a true object of desire.

The result is an intense and contemporary visual narrative, where Jacob Elordi becomes the embodiment of a new masculinity: confident, mysterious and in motion. A man who refuses a predetermined destiny and chooses instead to dare.

Created by Olivier Polge, CHANEL’s In-House Perfumer-Creator, BLEU DE CHANEL L’EXCLUSIF reveals an ambery-aromatic woody signature, defined by the depth of sandalwood and enriched with leathery and resinous facets of cistus labdanum. Dense, profound and majestic, it is a composition designed to leave a powerful and unmistakable trail.