Louis Erard expands the 2340 collection with two new dial variations that reinterpret the Maison’s first integrated bracelet model: Mauve and Forest. Two distinct personalities built on the same technical and aesthetic foundation, where the dial becomes the defining element of the watch’s character.
The Mauve edition introduces a soft yet luminous tone enhanced by an oblong textured pattern that creates rhythm and depth across the surface. Forest, on the other hand, delivers a bolder and more graphic presence through a deep green dial crossed by horizontal lines that emphasize structure and visual intensity. Two contrasting interpretations of the same design language, each expressing a unique attitude.
At the core of the project remains the architectural identity of the 2340 collection: a hybrid titanium and stainless steel case, an ultra-slim 8.95 mm profile, and a five-link integrated bracelet designed to flow seamlessly into the watch’s silhouette. Powered by the automatic Sellita SW300-1 calibre, the timepiece combines lightness, precision, and everyday comfort with a refined technical approach.
With these new references, Louis Erard continues to explore design through detail rather than excess. No radical transformation, no unnecessary embellishment — just subtle interventions capable of completely reshaping the perception of the object. A balance of materials, proportions, textures, and color, where color itself becomes a structural element of design.
