Los Angeles sets the scene for a new creative chapter at Dior. On May 13, 2026, the Maison presented its Cruise 2027 collection at the Los Angeles County Museum of Art, transforming Wilshire Boulevard into a cinematic narrative suspended between Hollywood glamour, dreams and contemporary couture.

Designed by Jonathan Anderson, the collection explores Dior’s long-standing relationship with cinema, a bond that dates back to Christian Dior’s early costume work for the screen and continues through iconic film references such as Alfred Hitchcock’s Stage Fright.

The show evokes a visionary Los Angeles: sunsets over the Hollywood Hills, vintage American cars, noir-inspired shadows and the enduring mythology of the “Dream Factory.” On the runway, luminous dresses and floral details introduce one of the collection’s central motifs: the flower, reimagined as both decoration and storytelling device.

Among the key references is the Californian poppy, translated into vivid colors, delicate forms and expressive silhouettes. The world of classic American cars also inspires new interpretations of the Saddle bag, featuring car-paint surfaces and motor-key charms.

The collection moves between womenswear and menswear, everyday codes and couture refinement. Denim is elevated with fine silver-chain embroidery, red dresses appear as striking visual accents, and Dior Gray wool flannel coats echo the geometric shadows of film noir. Special collaborations further enrich the narrative, including bespoke headpieces by Philip Treacy and shirts created with artist Ed Ruscha, whose work reflects the unique visual language of Los Angeles.

With Dior Cruise 2027, Jonathan Anderson creates a collection where fashion becomes cinema, memory and cultural landscape. It is a tribute to the history of the Maison, reimagined through a contemporary, dreamlike and distinctly Los Angeles lens.

www.dior.com