Louis Vuitton is setting its next Cruise chapter in New York. The Maison has announced that its Cruise 2027 show will take place on May 20, 2026, at The Frick Collection, one of the city’s most refined cultural institutions, housed in a historic Gilded Age mansion on Manhattan’s Upper East Side.
The collection will be presented by Nicolas Ghesquière, Artistic Director of Women’s Collections, who will bring the Cruise universe into an exceptional museum setting. For the first time, a suite of the Frick’s historic first-floor galleries will be activated as the backdrop for a fashion show, creating a dialogue between contemporary design, European masterpieces and architectural heritage.
The choice of The Frick Collection is more than a scenic gesture. The event also marks the launch of a three-year cultural sponsorship, with Louis Vuitton becoming a principal cultural sponsor of the museum. As part of the partnership, the Maison will support “Louis Vuitton First Fridays,” a program offering free public access to the museum on the first Friday of each month from June 2026 through May 2027, except in January and September.
Louis Vuitton will also support the Frick’s exhibitions program, serving as lead sponsor of the museum’s next three major special exhibitions. The first will be “Siena: The Art of Bronze, 1450–1500,” scheduled from October 2026 to January 2027. In spring 2027, the Frick will stage the first exhibition ever dedicated to French enameler Susanne de Court, believed to have been the only woman to lead an enamel workshop in Limoges around 1600.
The collaboration will further include support for a two-year curatorial position. The Louis Vuitton Curatorial Research Associate role will be held by Yifu Liu, whose research explores cultural exchange between Europe and China in the eighteenth century, with particular attention to the Frick’s holdings in Asian porcelain.
For Ghesquière, presenting the Cruise collection at The Frick Collection means engaging with a place where art, history and beauty have long been preserved and celebrated. The decision also reflects Louis Vuitton’s broader strategy of staging shows in landmark cultural and architectural sites around the world, from the Louvre and the Palais des Papes to the Miho Museum in Japan and the Salk Institute in California.
With Cruise 2027, Louis Vuitton renews its relationship with New York, previously highlighted by the Cruise 2020 show at the TWA Flight Center, while reinforcing a vision of fashion as a cultural experience capable of inhabiting historic spaces and transforming them into stages for contemporary creation.
