Chloé presents the second chapter of Chloé à la Plage, a collection conceived as a poetic ode to summer and its most effortless, free-spirited moods. Photographed by David Sims, the campaign unfolds through a surrealist vision of sunlit shores, oversized shells and dreamlike seascapes, capturing the feeling of an endless summer afternoon.

The campaign stars Apple Martin, whose natural presence and luminous beauty embody the relaxed femininity at the heart of the collection. According to Chloé Creative Director Chemena Kamali, this year’s chapter explores “a surreal summer fantasy,” evoking the poetry and dreamlike atmosphere of the season.

The collection features fluid silhouettes designed for ease and movement, including airy dresses, broderie anglaise blouses and playful accessories. Each piece reflects Chloé’s signature sense of natural elegance, blending spontaneity with a refined summer spirit.

Chloé à la Plage 2026 will be available in Chloé boutiques and on chloe.com from May 12, 2026, as well as in selected summer destinations throughout the season.