Milan’s spring season is set to glow with the bold and playful spirit of Dior Addict. From May 14 to 17, 2026, the Dazio di Levante in Piazza Sempione 1 will host “Dior Addict Sweet Shop,” the first immersive pop-up space dedicated to the Dior Addict universe ever launched in Italy.

Designed as a multi-sensory experience, the project stems from the creative vision of Peter Philips, Creative and Image Director for Dior Make-Up, together with Francis Kurkdjian, Director of Fragrance Creation. The new coordinated collection combines radiant lips with irresistible fragrances, creating what Dior describes as a vibrant, pop-inspired sensory symphony.

Inside the pop-up, guests will be invited to explore a series of immersive experiences dedicated to the Dior Addict world. Visitors will be able to discover the fragrance that best matches their personality — Rosy Glow, Peachy Glow or Purple Glow — through dedicated olfactory experiences, while also testing the full range of Dior Addict Lip Glow Oil shades and the new ultra-shiny Dior Addict Glass Lipstick through personalized consultations and flash makeovers.

The experience will also feature red-carpet-inspired photo moments, highly Instagrammable themed rooms designed for social content creation, and a food-inspired corner offering customized Dior beverages, personalized cupcakes, and candy gift bags.

All featured Dior products will be available for purchase directly within the pop-up, and guests will also be able to book complimentary full makeup services performed by Dior makeup artists.

Reservations for the beauty services are already open through the official event link.