Armani beauty announces Vittoria Ceretti as the new Global Makeup Ambassador for Giorgio Armani. The Italian model will front the campaign for Luminous Silk foundation, as well as upcoming makeup and skincare campaigns for the brand.
Ceretti, who has been connected to the Maison for more than ten years, described the appointment as “the culmination of a journey,” highlighting her appreciation for Armani’s timeless approach to beauty and its celebration of individuality with integrity.
Recognized as one of the most prominent models of her generation, Ceretti embodies a contemporary femininity defined by confidence, authenticity and understated elegance. Her Italian roots and natural refinement reflect the DNA of Giorgio Armani, a Maison she has walked for since the early stages of her career and collaborated with over the years, including on the recent Giorgio Armani SS26 campaign.
The appointment marks the natural evolution of a long-standing relationship and further strengthens the connection between Armani beauty and the world of fashion, placing Ceretti among the brand’s international faces.



