CHANEL has officially appointed Jacob Elordi as the new face of BLEU DE CHANEL, one of the House’s most iconic men’s fragrances. More than a new ambassador, Elordi embodies a contemporary vision of masculinity: free, magnetic, instinctive and defined by individuality rather than convention.
The actor rose to international prominence with his role as Nate Jacobs in Euphoria, a complex and unsettling character that brought him global attention. In 2023, he further established himself as one of the most compelling actors of his generation with standout performances in Saltburn, directed by Emerald Fennell, and Priscilla, Sofia Coppola’s film in which he portrayed Elvis Presley.
Elordi has continued to take on transformative roles, starring in the award-winning limited series The Narrow Road to the Deep North, directed by Justin Kurzel. He also plays the Creature in Guillermo del Toro’s Frankenstein, a performance cited in the announcement as earning him an Academy Award nomination for Best Supporting Actor. He will also star as Heathcliff in Emerald Fennell’s reimagining of Emily Brontë’s Wuthering Heights, opposite Margot Robbie.
With this new appointment, Jacob Elordi joins the story of BLEU DE CHANEL, a fragrance deeply connected to cinema and to a distinctive idea of masculine elegance. According to Thomas du Pré de Saint Maur, Head of Global Creative Resources, Fragrance & Beauty at CHANEL, Elordi perfectly embodies the spirit of the fragrance, expressing freedom, mystery, magnetism and a masculinity that blends modernity with classic elegance.
Elordi also shared his enthusiasm for the collaboration, describing it as an honor to become part of the BLEU DE CHANEL story and its strong connection to filmmakers and actors he admires.
The new BLEU DE CHANEL L’EXCLUSIF campaign featuring Jacob Elordi will be revealed in May 2026.
