Suzy Amis Cameron, Founder and CEO of Inside Out, the holding company redefining conscious living through the lens of human and planetary health, has announced the acquisition of Muses Neck Potion No. 9, the sensory wellness brand founded by Susan Rockefeller and rooted in plant-based healing and ritual.
Significantly, the acquisition comes ahead of the brand’s official debut, underscoring Inside Out’s long-term vision to identify, develop, and scale purpose-driven products from their earliest stages.
The announcement will be marked in Paris with an intimate soft launch and a panel conversation featuring Suzy Amis Cameron and Susan Rockefeller, moderated by Matteo Ward, CEO of Inside Out’s Fashion, Textiles & Home vertical. The event also carries symbolic meaning for Inside Out, whose story began with a chance encounter in Paris, when Susan Rockefeller first introduced Suzy Amis Cameron to Erik Stangvik, sparking the shared vision that would later shape the company.
The discussion will explore the philosophy, values, and human connections behind the creation of both Inside Out and Muses Neck Potion No. 9, ahead of a wider consumer-facing launch scheduled for this summer.
Founded on the belief that everyday wellbeing should be both functional and deeply experiential, Muses Neck Potion No. 9 was developed in response to the growing impact of modern lifestyles, including chronic tension and screen-induced strain. The brand offers a sensory, plant-based approach to personal care, combining botanical formulations with terpene-rich compounds to address both the physical and emotional dimensions of wellbeing.
Its hero product, Neck Potion No. 9, is available in two refined scent profiles, Earthy and Floral. The botanical roll-on is formulated with 2% Beta-Caryophyllene (BCP) and designed to ease physical tension while supporting mental clarity and heightened sensory awareness.
The acquisition marks a natural next step for Inside Out as it continues to build an ecosystem that empowers people to make more conscious choices across all aspects of daily life, from food systems to personal wellbeing rituals. As part of this expansion, Muses Neck Potion No. 9 has been integrated into Inside Out’s Wellness vertical, one of the company’s six core pillars for delivering lifestyle-driven, holistic solutions.
“Muses Neck Potion No. 9 represents a shift in the way we think about wellness,” said Suzy Amis Cameron. “It is not only about relieving discomfort, but about creating space to pause, reconnect, and engage the senses. This is the future of wellbeing: deeply personal, rooted in nature, and designed to support both body and mind.”
Susan Rockefeller also emphasized the personal nature of the project: “Muses Neck Potion No. 9 has been a deeply personal journey for me, born from a desire to help people reconnect with themselves, even in the smallest moments. It is about returning to the body, to nature, and to a sense of calm that modern life so often disrupts. To see it become part of Inside Out, just before its official introduction to the world, makes this next chapter especially meaningful.”
The Paris launch also reflects the deeper story behind the partnership, one shaped by shared values, creative alignment, and the belief that business can be a force for systemic change. With this acquisition, Inside Out continues to expand its mission-driven portfolio, reinforcing its commitment to products and platforms that support healthier people and a healthier planet.
