Bvlgari at Watches & Wonders 2026: the power of form and the joy of color

Jewellery

Bvlgari at Watches & Wonders 2026: the power of form and the joy of color

With Octo Finissimo and Serpenti Aeterna, Bvlgari builds a narrative that is both coherent and multifaceted: on one side, the absolute control of form; on the other, the expressive freedom of color.
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At Watches & Wonders Geneva, Bvlgari reinforces its identity as a Maison capable of merging high jewelry and high watchmaking, expanding and deepening its icons. 2026 is not just about evolution, but about an expanded language: more technical, more expressive, more contemporary.

OCTO FINISSIMO: BETWEEN MINIATURIZATION AND NEW PROPORTIONS

The undisputed protagonist is the new Octo Finissimo 37 mm, a reinterpretation that marks a turning point: more compact proportions designed to suit every wrist and lifestyle, without losing the architectural strength inspired by ancient Rome.

At its core is the new BVF 100 automatic calibre with micro-rotor, just 2.35 mm thick and capable of delivering a 72-hour power reserve.

Despite a slight increase in thickness compared to the 40 mm version, the movement reduces overall volume by 20%, thanks in part to developments derived from the Maison’s most miniaturized ladies’ movements.

The watch weighs only 65 grams, enhancing comfort and ergonomics, with refined technical solutions such as the new case-bracelet integration system and push-button clasp.

Four versions are introduced:

  • Sandblasted titanium, ultra-light and technical
  • Satin-polished titanium, highlighting the geometry
  • 18-carat yellow gold, warmer and more precious
  • A titanium Minute Repeater version, combining complication with acoustic performance

Alongside these, the Ultra line pushes boundaries even further: the new Octo Finissimo Ultra Tourbillon Platinum, just 1.85 mm thick, is the thinnest flying tourbillon in the world, powered by the manual BVF 900 calibre with a 42-hour power reserve.

Crafted in platinum and produced in a limited edition of 10 pieces, it also introduces a distinctive blue signature on its skeletonized dial.

Stacked from 35 images. Method=B (R=8,S=4)

SERPENTI AETERNA: PURE FORM, THE POWER OF COLOR

With Serpenti Aeterna, the Maison takes its icon to a more radical level—no longer just a figure, but a concept of pure form.

The most spectacular version is a true high jewelry masterpiece:

  • 122 colored gemstones (including rubellite, amethyst, emerald, sapphire, tanzanite, and tourmaline)
  • 493 diamonds
  • A variety of cuts (brilliant, oval, pear, princess) to create depth and movement

Its creation requires:

  • 225 hours of development
  • 185 hours dedicated to stone selection and preparation
  • Over 60 hours of setting

The design is pavé-set, with an openworked structure inside the bracelet that allows light to pass through, enhancing brilliance and transparency.

Alongside the haute joaillerie version, a new yellow gold interpretation also debuts—more essential yet highly sculptural, featuring diamonds and a mother-of-pearl dial.

BETWEEN ARCHITECTURE AND INSTINCT

With Octo Finissimo and Serpenti Aeterna, Bvlgari builds a narrative that is both coherent and multifaceted: on one side, the absolute control of form; on the other, the expressive freedom of color.

Two opposing visions that meet at a single point: the excellence of savoir-faire, where technical innovation and aesthetic sensitivity merge to redefine the very concept of contemporary watchmaking.

www.bulgari.com