In the new chapter of the Coco Crush collection, Chanel unveils Hide and Seek, a special-edition red book dedicated to the Chateau Marmont—an iconic landmark of the Hollywood imagination and the setting of the campaign’s latest video.
Our project stems from the interplay of four quotations woven throughout the book’s pages: a fragment of Strangers in the Night by Frank Sinatra, a passage from À bout de souffle by Jean-Luc Godard, a track by Daft Punk, and a line from an anonymous voice of the past.
From these inspirations emerges an animated narrative unfolding within a virtual book: a love story that moves through its pages, lingers between the lines, and ultimately finds its epilogue at the Chateau Marmont.
A visual and literary tale that celebrates the aesthetic and identity of Coco Crush.
