Bvlgari Unveils Its New Taormina Boutique
The Maison Bvlgari has opened a new boutique in Taormina, in the heart of Sicily, further strengthening its presence in the region. Following the presentation of its Polychroma High Jewelry collection at the Greek Theatre, the brand introduces a space that blends its Roman heritage with Mediterranean charm.
Located on Corso Umberto I, the boutique stands out for its refined design, combining iconic colors such as sapphire blue, gold, and amber with architectural elements inspired by local tradition. The interiors create an intimate and elegant atmosphere, enhanced by artworks from Sicilian artist Alessandro Florio.
Inside, visitors can discover the brand’s signature collections, including B.zero1, Serpenti, and Tubogas, alongside watches, accessories, and High Jewelry creations—true expressions of the Maison’s exceptional craftsmanship.
The experience is further elevated by the exclusive VIC Room, a private space featuring materials and details that celebrate Sicilian craftsmanship and the beauty of the Mediterranean.
The opening ceremony was attended by General Manager Renato Munafò, Taormina’s Mayor Cateno De Luca, and actress Luisa Ranieri. To mark the occasion, Fondazione Bvlgari also announced the restoration of a fresco at Palazzo Corvaja, highlighting the brand’s ongoing commitment to cultural heritage.
The ribbon-cutting ceremony was attended by Renato Munafò, General Manager of Bvlgari, along with Cateno De Luca, Mayor of Taormina, and store manager Valeria Torrisi. Actress Luisa Ranieri served as special guest.
