Italian supermodel Bianca Balti is Bvlgari’s new Ambassador for Italy. The announcement marks the beginning of a collaboration that unites one of the icons of international fashion with the historic Roman fashion house.
Active on the global runways since 2004, Balti is one of the most recognizable faces in the fashion industry and has demonstrated great professional versatility over time, including co-hosting the Sanremo Music Festival in 2013, 2025, and 2026.
In the new campaign, she wears iconic creations from the B.zero1 and Serpenti collections, embodying an ideal of contemporary, elegant, and self-assured femininity. “Welcoming Bianca Balti to Bvlgari means celebrating a woman capable of naturally embodying the brand’s values: elegance, strength, and authenticity,” commented Jean-Christophe Babin, CEO of the group.
In November 2025, Balti also received the We Do It Together “Woman of Inspiration” award, a recognition dedicated to women who contribute to changing the narrative in the media.
