Can a lipstick change the course of an encounter? For CHANEL, the answer is yes. With Rouge Allure Velvet Limited Edition, the maison revisits one of its most iconic beauty creations, transforming it into a refined object of desire that celebrates the allure of unexpected meetings and the signature ritual of the CHANEL “click”.
This limited-edition release reimagines the classic Rouge Allure case with an elevated design. The iconic packaging is adorned with gold accents and an engraved motif inspired by the quilted pattern, echoing the aesthetic codes of the House and the geometry of the Coco Crush jewelry collection. The result is a sophisticated accessory that turns the simple act of opening a lipstick into a luxurious gesture.
The collection introduces eight luminous velvet shades, designed to complement a wide range of moods and occasions. From deep, magnetic reds to delicate pinks and warm, elegant browns, each shade delivers intense color payoff with a luminous matte finish while maintaining comfort and hydration on the lips.
To enhance every look, the CHANEL Makeup Creation Studio suggests pairing the lipsticks with Le Crayon Lèvres lip liners, creating dynamic color duos that allow for both tone-on-tone harmony and bold contrasts. The liners are available in eight coordinating shades, offering precision, definition, and long-lasting wear.
The face of the campaign is actress Margot Robbie, who perfectly embodies the balance of elegance and bold femininity that defines the collection. Through a series of visuals, the campaign explores the theme of the “rendezvous,” capturing moments where beauty, confidence, and spontaneity meet.
Among the suggested combinations from the House are several standout pairings:
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Rouge Charnel with Rouge Cerise liner for an intense, statement red
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Crush with Beige Fauve for a warm, sophisticated look
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Essentielle with Bois de Rose for understated elegance
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Rencontre with Beige Rose for a soft and refined finish
More than just a lipstick, Rouge Allure Velvet Limited Edition becomes a style statement designed to accompany every encounter—planned or unexpected.
Inside the gallery, readers can also discover exclusive behind-the-scenes images from the campaign shoot, offering a closer look at the creative process and the atmosphere behind the new beauty launch.
