Celine reveals the first glimpses of its Eté 2026 campaign, captured by Zoë Ghertner. The announcement arrives with the Maison’s signature, calculated minimalism: a few lines, no concessions to the superfluous—only the power of the image and the anticipation of an imminent collection.
The choice of Zoë Ghertner is no coincidence. Renowned for a visual language that prioritizes natural light and authentic femininity, the photographer translates Celine’s Parisian elegance into an intimate, modern narrative. Her lens captures presence before the garment itself, stripping away artifice to focus on an organic, tactile story. It is a luxury composed of visual silences and spontaneous gestures, perfectly aligned with the brand’s stylistic codes.
Zoë Ghertner translates the identity of the Maison into images that are sharp and controlled. Dominant white amplifies the silhouettes, while shadows carve volumes with almost architectural precision.
Bodies become surfaces upon which color rests like a graphic mark: chromatic bands, calibrated contrasts, skin and fabric in dialogue without overlap. There is no excess, only construction.
Silhouettes alternate between rigor and movement: long, clean dresses; masculine shirts rendered sensual; sculptural belts; oversized sunglasses that become statements of attitude.
The bags, carried with ease yet undeniably central, maintain architectural volumes, soft yet controlled lines, and smooth, compact leathers.
With the Eté 2026 campaign, Celine reaffirms its position as a global benchmark for contemporary aesthetics. This is a summer that does not chase a holiday cliché, but rather a conscious, urban elegance.
The date is set: the collection is on its way, ready to once again redefine the standards of the international summer.
