With a performance that propels the brand to 27th place globally by turnover, Jacob & Co. enters its fortieth year with unprecedented momentum. This exploit is far from accidental; it is the result of a strategic transformation initiated in 2021 by CEO Benjamin Arabov. The pillars of this success? Product diversification, an expanded price architecture, and a radically modernized global distribution model.
Despite expanding into new segments, the brand’s heartbeat remains technical excellence. “Creativity is the answer to uncertainty,” states founder Jacob Arabo, and the facts bear him out: more than 30 new timepieces were launched in 2025 alone. The offering spans from mechanical marvels to high-jewelry creations:
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Extreme Mechanics: The Bugatti Tourbillon and the Astronomia Four-Axis Tourbillon confirm the brand’s leadership in grand complications.
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Unparalleled Opulence: The Billionaire Timeless Treasure—a masterpiece featuring 217 carats of yellow diamonds—and the Caviar collection continue to redefine the concept of extreme luxury.
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Unlike traditional watchmaking, Jacob & Co. moves with the agility of a global lifestyle brand. The 2025 partnerships reflect a unique ability to engage with diverse cultural icons: from K-pop legend G-Dragon and Indian superstar Salman Khan to athlete Alexander Zverev, the face of the Epic X line. The presence of global ambassadors like Tom Brady and Bad Bunny further cements the bond between the Maison and the worlds of sports and entertainment.
In an industry increasingly defined by polarization and strategic scarcity, Jacob & Co. has proven that bold creativity and digital innovation are the true engines of growth. True to its motto “Inspired by the Impossible,” the brand does not merely produce watches; it constantly redefines the boundaries and possibilities of contemporary independent watchmaking.
