On February 12, 2026, Seoul, Hublot announced Jung Kook as its new Global Brand Ambassador. The partnership traces back to the 2022 FIFA World Cup, when Jung Kook performed Dreamers and Hublot acted as official timekeeper.
“Singing Dreamers in Qatar, with Hublot as the official timekeeper, felt like time and music connecting. Now, collaborating with Hublot closes that circle,” Jung Kook said.
Hublot built its identity on the Art of Fusion: in 1980 it combined gold and rubber, and in 2005 the Big Bang redefined watchmaking design. Jung Kook has revolutionized pop music in a similar way, blending genres and styles while staying true to his roots. Both represent evolution and identity.
“Jung Kook embodies the true spirit of Hublot: precision, passion, and pushing boundaries,” said CEO Julien Tornare.
Launched in January 2026, the Big Bang Original Unico revisits the iconic 2005 model while looking to the future. Built layer by layer, like Jung Kook creating a song, it combines sandwich architecture, bold design, and twenty years of innovation. More than a watch, it’s an extension of his creative code.
At the core of the Big Bang Original Unico is Hublot’s Unico movement, entirely designed and produced in-house since 2010. Known for its robustness and revolutionary chronograph design, it combines technical mastery with aesthetic elegance. Features include a column-wheel visible from the dial, a silicon escapement, a flyback chronograph, and a 72-hour power reserve. With five registered patents and tested under the Chronofiable® protocol, the Unico movement is more than a mechanism, it embodies Hublot’s spirit of innovation, independence, and identity.
This collaboration bridges music and mechanics. For Hublot collectors, it marks a new chapter. For watchmaking, it’s a meeting of creativity and evolution. For Jung Kook, it’s a timepiece that measures not only hours but a new phase of his journey.
