The Parisian fashion scene welcomes a new, must-see destination for lovers of structured design. Dice Kayek, the maison founded in 1992 by sisters Ece and Ayşe Ege, brings its distinctive universe to the heart of international shopping with an exclusive pop-up store.
The brand presents its “couture-à-porter” approach within Galeries Lafayette Haussmann, the temple of French luxury and a historic fashion institution.
The identity of the collection is perfectly captured in the campaign visuals: a flawless balance between sartorial rigor and bold femininity. The focus is on contrasts, such as the pairing of martial-cut double-breasted jackets with dark satin skirts dominated by sculptural maxi-bows. It is a fashion that plays with volumes and geometry, designed for a woman who views clothing as an assertion of character and aesthetic precision.
The pop-up setting, consistent with the maison’s style, focuses on a refined minimalism that lets the garments speak for themselves, immersing the visitor in an atmosphere suspended between a high-fashion atelier and a contemporary art gallery.
The collection is available at Galeries Lafayette Haussmann, Paris, until February 19th.
