From January 23 to 25, iconic venues including FUFU Shanghai, BLAZ, and Sugar Plum hosted curated activations that reinterpreted the spirit of Chinese New Year through colors, materials, and crafted details inspired by The Encounter campaign and the symbolism of the Fire Horse, vitality, movement, and optimism.
The celebration continued at the Miu Miu iapm store, redesigned for the occasion, where on January 23 Lexie Liu marked the release of her new single and vinyl CHUN for Miu Miu, reinforcing the brand’s ongoing dialogue with music and contemporary culture.
Among the guests were Miu Miu Ambassadors Li Gengxi, Liu Haocun, Lexie Liu, and Zhao Jinmai, alongside figures from film, music, and the creative world, gathered to celebrate Chinese New Year through a shared spirit of renewal and energy.
And so, through light, creativity, and togetherness, Miu Miu turns Chinese New Year into a shared experience that celebrates renewal, energy, and the power of connection.
