On January 7th, CHANEL hosted an exclusive evening at the legendary Château Marmont, bringing together actors, musicians, and creative visionaries to celebrate the iconic COCO CRUSH Fine Jewelry collection and the launch of its new campaign.
The night marked the debut of Gracie Abrams as CHANEL’s newest Fine Jewelry ambassador, joining long-time ambassador Jennie in a playful, cinematic campaign inspired by the art of encounters. Shot within the storied walls of Château Marmont, the film unfolds as a modern “Hide & Seek” game—capturing the edgy, effortless allure of COCO CRUSH and the intersecting lines that symbolize meaningful connections, discovery, and creative energy. The campaign is now live on CHANEL.com.
Guests were invited to wander through transformed rooms and immersive installations inspired by the campaign’s visual world, blurring the line between fashion, jewelry, and storytelling. The intimate dinner brought together a striking mix of talent including Tessa Thompson, Dakota Fanning, Maggie Rogers, Conan Gray, St. Vincent, PinkPantheress, Keri Russell, Petra Collins, and many more, all gathered to toast CHANEL’s enduring spirit of vitality and reinvention.
The evening concluded with a surprise live performance by Grammy-nominated artist Lily Allen, who treated guests to an intimate set featuring songs from her latest album West End Girl, bringing the celebration to a memorable close.
With COCO CRUSH, CHANEL once again transforms fine jewelry into a living dialogue—where chance meetings, creative collisions, and timeless design converge in the most unexpected ways.
