In 2026, COCO CRUSH returns with a new film campaign, reimagining the territory of encounters through a spirited game of Hide and Seek. Set against the legendary backdrop of Chateau Marmont—where every room holds a secret—the hotel transforms into a playful playground for CHANEL Fine Jewelry.
Starring Jennie as the seeker and Gracie Abrams as the elusive hider, the film follows their intertwined paths through intimate corridors and hidden spaces, capturing the thrill of discovery and the magic of unexpected encounters.
Directed by Gordon Von Steiner, COCO CRUSH, Hide and Seek features an exceptional cast including Mona Tougaard, Lulu Tenney, Mathilda Gvarliani, Akon Changkou, and Qun Ye, each embodying the elegance and emotion at the heart of CHANEL.
Elegant, intimate, and emotionally resonant, the campaign celebrates the art of rediscovery—where every encounter, planned or unexpected, leaves a lasting mark.
The graphic and generous quilted motif—cherished by Gabrielle Chanel and emblematic of the iconic 2.55 handbag—has, since 2015, become a signature of CHANEL Fine Jewelry. Today, COCO CRUSH stands as an icon in the House’s jewelry heritage.
At the heart of every COCO CRUSH creation, the quilted motif is interpreted by the CHANEL Fine Jewelry Creation Studio through delicately carved incisions in gold—a creative gesture that seamlessly unites softness and precision.
A true grammar of style, COCO CRUSH unfolds through rings, bracelets, earrings, and necklaces—designed to be worn alone or stacked, responding to and echoing one another. Timeless yet contemporary, these pieces are created for living, moving, and self-expression, endlessly renewing their allure.
SUPPLENESS AS AN ALLURE
From the very beginning, Gabrielle Chanel proclaimed suppleness as a manifesto—liberating the body from corsets in favor of jerseys, and offering freedom of movement.
In 2026, the CHANEL Fine Jewelry Creation Studio reinterprets this founding principle through a remarkable technical achievement, introducing unprecedented suppleness to COCO CRUSH—a testament to exceptional savoir-faire. Two new interpretations, the close-fitting necklace and the choker, embrace the skin with sensual precision, marking a significant evolution in both technical mastery and stylistic expression.
The matelassé motif is articulated through a refined mesh effect, enhanced by a sliding clasp that ensures impeccable fit and positioning. Taut lines, controlled curves, and graphic purity define COCO CRUSH’s unmistakable identity. The short necklace traces a luminous line—crafted in BEIGE GOLD, yellow gold, or white gold with diamonds—in a confident, minimal, and precise gesture. In the same gold tones, the choker asserts a bold, contemporary style, sculpting the silhouette and enhancing the neckline.
Suppleness becomes a language from which earrings emerge in fluid, weightless motion. Transformable by design, they convey sophisticated elegance in their long version and a touch of rock ’n’ roll when worn short.
Jewelry with attitude—essential, free, and resolutely modern—true to the spirit of Mademoiselle.
JEWELRY AUDACITY
The cuff, sculpted in BEIGE GOLD, commands attention with its powerful graphic silhouette. This wide gold band, defined by pure lines, reinterprets the quilted motif with heightened precision: deeper incisions, softened curves, and absolute comfort. A statement piece, it is worn alone to elevate a minimalist look, or paired to intensify the drama of an evening ensemble.
