Through a practice that reclaims and reflects on photography in advertising, art, and culture, American artist Anne Collier has, for two decades, challenged our relationship with images and with the act of looking and being looked at. For the Spring/Summer 2026 campaign, Prada commissioned her to create a distinctive portfolio, a compendium of images designed to disrupt our idea of what a fashion campaign can be in the digital age.
Collier’s intervention transforms the campaign into a physical, tangible object, something that can be touched and perceived: each still-life composition depicts hands gently holding photographs of the collection. Creating a play of perspectives and shifts in framing, within these lovingly preserved photographs, Prada garments are worn by a cast of actors and personalities who lend depth and meaning to the images, adding an additional layer of observation.
The Spring/Summer 2026 campaign celebrates the imagery of fashion while simultaneously freeing itself from its conventions, seeking an external perspective through art, a unique point of view, an objective gaze. The ongoing dialogue with contemporary artists reflects Prada’s long-standing interest in and respect for all spheres of creativity, and strengthens its past and present relationships with the global cultural landscape.
