CHANEL announce GRAMMY®-nominated singer-songwriter Gracie Abrams as the newest muse and House Ambassador for the COCO CRUSH collection.
Since her debut in 2019, Gracie Abrams has established herself as one of the most compelling voices of her generation. Her first EP, Minor (2020), followed by This Is What It Feels Like (2021), introduced an intimate and emotionally honest pop sensibility. In 2023, she released her debut album Good Riddance, earning a highly coveted nomination for Best New Artist at the 66th Annual Grammy Awards. The following year marked the release of her sophomore album The Secret of Us, along with a deluxe edition featuring her highest-charting song to date, “That’s So True.”
With her distinctive attitude and effortless confidence, Gracie Abrams perfectly embodies the spirit of COCO CRUSH. The new campaign will be unveiled on January 13, 2026.
