The new faces of Dior make-up, Jisoo, a K-pop phenomenon capable of mobilizing legions of fans around the world; Anya Taylor-Joy, a silver-screen and red-carpet diva; and Willow Smith, a precocious musical talent with a soulful voice and a prolific artist, embody a new generation of Dior stars, defined by contrasting beauties and bold, unique personalities.
Chosen as the interpreters of the three new and unprecedented Dior Addict trails created by Francis Kurkdjian, Peachy Glow, Rosy Glow, and Purple Glow, the three ambassadors express the radiant facets of a carefree youth in search of a delightfully spontaneous olfactory pleasure.
Today, these young women are set to write a new chapter in the history of the Maison together, stepping into one of the universes that defines its DNA: fragrance. They represent a new model of contemporary femininity, plural, global and free, where cinema, music and pop culture intersect to speak to a generation that sees fragrance not as an accessory, but as a form of identity-driven self-expression.
