PRADA: New Boutique in Cortina

Fashion, Top Stories

PRADA: New Boutique in Cortina

Cortina, December 17, 2025, Prada opens a new boutique at Corso Italia 55, in the heart of the renowned tourist destination of Cortina. The store is spread over three levels and presents men’s and women’s collections, along with an exclusive selection of new arrivals.
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On the ground floor, the spaces interact with the outdoors through large windows that illuminate the interior, characterized by a composition of display partitions made of natural larch wood. This area showcases leather goods, accessories, and the world of women’s footwear.

The natural stone flooring is enhanced by a large ebony-colored rug, while the surrounding space is clad in larch wood that envelops all surfaces. Display counters are crafted from natural walnut, while tables are made of larch; seating and stools combine spotted leather and natural wood. On the walls, fitted with display shelves, leather goods, accessories, eyewear, small leather goods, and hats are presented.

On the first floor, the men’s total look collection is displayed in a space defined by a stone wall dedicated to apparel and a bow window devoted to footwear, complemented by wooden sofas with soft velvet cushions.

The second floor, dedicated to the women’s collection and also accessible by elevator, stands out for its exposed roof with the building’s original trusses, a small terrace offering a suggestive view of the Dolomites, and a “stube” that warms the atmosphere. The space, completed by a lounge entirely in natural wood and spotted leather, is made even warmer and more welcoming by large windows overlooking the town center. Here, the women’s ready-to-wear collection is presented, accompanied by exclusive selections of leather goods, accessories, and footwear.

www.prada.com