As the Musée des Arts Décoratifs in Paris celebrates the centenary of the Art Deco movement, Maison Poiray pays tribute to this defining aesthetic that shaped Parisian elegance. From MA PREMIÈRE to LOLITA and COEUR ENTRELACÉ, Poiray gracefully reinterprets the codes of this golden age through architectural lines, delicate geometries, and creative boldness, offering a contemporary vision of femininity
An icon of the Maison, MA PREMIÈRE embodies the Art Deco spirit in its purest form. Its fluted case, a signature Poiray motif, evokes the meticulous craftsmanship of fine jewelry and the architectural rigor of the era. This structured design, defined by harmonious volumes and luminous reflections, celebrates the love of geometry and symmetry characteristic of the 1920s. Thanks to its interchangeable straps, MA PREMIÈRE constantly reinvents itself: a chameleon watch that adapts to every mood, celebrating the freedom of expression so dear to the Maison. At the crossroads between jewelry and timepiece, it encapsulates Poiray’s vision of multifaceted femininity, elegant, creative, and confident.
A symbol of love and balance, CŒUR ENTRELACÉ is one of the Maison’s most poetic emblems. Inspired by the stylized geometric motifs of Art Deco, its design is built around two interlaced hearts that unite without merging, a perfect image of the duality dear to Maison Poiray: strength and gentleness, the present and the timeless. Its intertwining lines, both graphic and sensual, capture the very essence of Poiray’s style: controlled emotion, accessible refinement, and jewelry that speaks of attachment and freedom
With LOLITA, Poiray captures the fluidity and sensuality of movement. Its rounded shapes, colorful semi-precious stones, and interlaced rings form a living, almost kinetic jewel that plays with light and follows the rhythm of the body. This supple design, inspired by the decorative language of Art Deco, conveys a vibrant, liberated femininity. Balancing structured design with soft curves, LOLITA beautifully illustrates Poiray’s duality: the alliance between graphic strength and delicacy, between audacity and grace.
Through these creations, Poiray celebrates a century of elegance and audacity. The Maison perpetuates the Art Deco spirit, that of refined modernity, exceptional craftsmanship, and a distinctly feminine perspective on beauty, while affirming its own singularity. A living heritage, faithful to the Parisian art of living: free, refined, and timeless.
Available in all Maison Poiray boutiques and on poiray.com
