When it debuted in 1987, the CHANEL PREMIÈRE watch marked a bold departure from tradition. Eschewing masculine codes, it embodied a new feminine vision of timekeeping — with its octagonal case echoing the stopper of the legendary N°5 perfume bottle and its supple leather-interlaced chain bracelet inspired by the shoulder strap of the House’s iconic quilted bag. Nearly four decades later, the PREMIÈRE continues to reinvent itself while remaining unmistakably CHANEL.
For 2025, two striking new interpretations reaffirm the watch’s place as both an object of style and an emblem of freedom.
PREMIÈRE ICONIC CHAIN
In a daring twist, the classic interlaced leather chain extends beyond convention. The PREMIÈRE ICONIC CHAIN DOUBLE ROW wraps twice around the wrist, creating an unexpectedly sensual silhouette, where the black lacquered dial asserts its insolent elegance. Equally audacious, the PREMIÈRE ICONIC CHAIN NECKLACE transforms the watch into a pendant, suspended on a double-row chain that highlights the graphic purity of its clasp. These creations blur the line between watch and jewel, rewriting CHANEL’s codes of allure with a spirit as free as that of Gabrielle Chanel herself.
PREMIÈRE GALON
Another icon of the House inspires a fresh chapter: the couture braid. In CHANEL’s wardrobe, braids trim jackets and outline silhouettes with bold definition. For 2025, this motif is reimagined as a bracelet in the PREMIÈRE GALON. Sculpted in 18-carat yellow gold and designed as a twisted bangle, it frames the minimalist black lacquered dial in pure sophistication. The collection also includes diamond-set variations that merge high watchmaking with high jewelry, retaining a resolutely couture spirit.
With these new expressions, the PREMIÈRE watch remains what it has always been: not simply a timepiece, but a style statement. More than ever, it embodies CHANEL’s timeless lesson — that elegance is never bound by convention, but forever reinvented.
