On the occasion of Milan Fashion Week, Montblanc announces the customization of a newsstand at Corso Matteotti 11, in the heart of the fashion district. Open from September 23 to 29, 2025, the space represents a tribute to the power of the written word and the ongoing dialogue between culture and exploration. The initiative, designed to engage the international and international audience gathered for Milan Fashion Week, offers an immersive experience, designed to transport participants into the Montblanc universe, celebrating the latest chapter in the story created with Wes Anderson.
The space aims to encourage interaction between the public and Montblanc that goes beyond the confines of its craftsmanship and design, experimenting with new forms of storytelling. The newsstand’s design is inspired by the travel atmosphere of the new chapter of Wes Anderson’s campaign for the Maison. Titled “Let’s Write,” the short film directed by Anderson, with his unmistakable style, takes us aboard the Montblanc Voyage of Panorama, a fictional train carriage that traverses imaginary landscapes, from Venetian canals to Egyptian pyramids, operated by a cyclist in the control room below.
The style of the newsstand pays homage to the experience of the carriage, a place that, in the words of the character in Anderson’s short film, “demonstrates the idea of literal, metaphorical, and poetic travel.” Unique travel memorabilia, in print and canvas. A specially created journal has been created for the newsstand’s opening: it will retrace the Maison’s century-long history, from the iconic Meisterstück to the world of Montblanc and Wes Anderson. Artistic Director Marco Tomasetta will also be present in a special interview, delving into the Maison’s constant evolution. An essential Milan City Guide with Montblanc travel tips will also be included in the publication. The spirit of the initiative will be captured in a special surprise that will be distributed to the public: a refined white tote bag with the Montblanc logo, perfect for traveling. It will contain the gazette, a special poster, and the Maison’s iconic postcards. To receive the tote bag and gazette, you will need to register using the QR code available on site. The tote bags will be distributed while supplies last. The journey will continue beyond the temporary newsstand, extending the experience to the boutique: visitors will be invited to the nearby boutique on Via Montenapoleone, where they will be able to enjoy moments dedicated to personalization and writing.
Among the activities, there will be the opportunity to personalize the tote bag with artistic calligraphy and to write and send postcards, transforming a simple gesture into a tangible and indelible memory.
The newsstand will be open to the public every day, from September 23rd to 29th, from 11:00 am to 6:00 pm.
