Starting from September 25, 2025, Louis Vuitton announce the opening of a new exhibition in Paris: Louis Vuitton Art Deco. On the occasion of the centenary of the International Exhibition of Modern Decorative and Industrial Arts held in Paris in 1925, this immersive event revisits the historical moment that helped define the Art Deco movement and celebrates the Maison’s participation in its very first edition.
The exhibition also highlights the heritage of Gaston-Louis Vuitton, grandson of the founder, whose innovative artistic vision and refined aesthetic sensibility shaped a decisive era for the Maison.
Since its founding in 1854, Louis Vuitton has accompanied generations of travelers with trunks and accessories that combined practicality, refinement, and excellence. At the same time, a profound admiration for craftsmanship was expressed within the family home and in the Asnières workshops, through artistic influences and decorative objects. At the dawn of the 20th century, Gaston-Louis Vuitton began instilling his artistic sensitivity into the Maison’s aesthetic. Under his guidance, Louis Vuitton focused on applied arts, forging collaborations with artists and designers such as Pierre-Émile Legrain, Camille Cless-Brothier, and Gaston Le Bourgeois. Under the banner of Éditions d’art, these collaborations reached their peak in the Maison’s celebrated presentation at the 1925 exhibition.
The exhibition unfolds across eight thematic rooms: with more than 300 historical objects and archival materials, many unveiled for the first time, Louis Vuitton Art Deco reaffirms the Maison’s deep connection to the Art Deco movement and its impact on modern elegance.
The first room, dedicated to Family Heritage, retraces the Maison’s early years and shows how Gaston-Louis Vuitton’s upbringing and the artistic environment of Asnières nurtured his creative instinct. This is followed by the space titled 1925: The Louis Vuitton Consecration, which recreates the Maison’s exhibition stand at the Paris Expo and details its role in Class 9, dedicated to leather goods and travel trunks. Period photographs and a recreated diorama echo the stand’s grandeur and meticulousness.
The third room, called Art Deco Manifesto, reveals the technical ingenuity and design language that characterized the Maison’s creations of the time: trunks such as the automobile trunk, the wardrobe trunk, and the shoe secretary, alongside geometric evening bags and finely crafted small leather goods. The room Elegance and Beauty at Louis Vuitton highlights the inspiration behind La Beauté Louis Vuitton. Early toiletry kits and personal care sets, such as the Milan model with ivory details and the elaborate toiletry case made for Marthe Chenal, specifically designed to contain the numerous bottles and brushes of the French opera singer, attest to how everyday objects could become canvases for artistic expression.
The fourth room also pays tribute to designers Jeanne Lanvin and Paul Poiret, whose eponymous fashion houses defined the trends and taste of the era.
The fifth room, The Art of Windows, celebrates Gaston-Louis Vuitton’s contribution to the art of window displays. Located on the capital’s main boulevard, the Maison’s most important shop window had become an innovative space, where meticulous attention to lighting, spatial composition, and spectacle elevated the perception of the objects on display. The installation highlights the Champs-Élysées bag in soft leather and canvas.
In the room Colours, Forms and Materials, visitors can immerse themselves in the Art Deco style through bold colors, original silhouettes, and refined materials that continue to inspire the Maison’s design ethos. The following space, From Drawing to Advertising: the process of creativity, illustrates Gaston-Louis Vuitton’s involvement in the entire creative process, from the design of objects to promotional materials. Motifs such as clouds, stylized human profiles, and octagonal shapes create a visual unity among the objects.
The journey concludes with Beauty in Travel, where the allure of modern transportation reveals the global impact of Art Deco. From luxury trains to ocean liners, travel was both inspiration and destination. Period objects from the 1920s are displayed alongside contemporary creations by Women’s Creative Director Nicolas Ghesquière, including the Cruise 2020 collection inspired by New York’s Art Deco architecture, as well as looks by Men’s Creative Director Pharrell Williams, and designs by Marc Jacobs and Kim Jones inspired by the energy of the jazz age.
In addition to the exhibition, visitors can extend their experience with a culinary journey at Café Maxime Frédéric at Louis Vuitton, whose menu has been renewed for the season with savory dishes, refined pastries, exclusive cocktails, and premium coffees, all centered on the signature offerings of Café Maxime Frédéric at Louis Vuitton. Le Chocolat Maxime Frédéric at Louis Vuitton and the souvenir store offer visitors a selection of chocolates and collectible items designed to make their experience even more special.
Louis Vuitton Art Deco will be open to the public from September 26, 2025.
Admission is free.
