Damiani, the renowned symbol of Italian high jewelry, unveils a new advertising campaign that marks the beginning of a refreshed communication journey under the creative direction of Christopher Simmonds.
Leading the project are I.N, member of the world-famous K-Pop band Stray Kids and the Maison’s new global brand ambassador, together with Mariacarla Boscono, the iconic Italian model. The creative content celebrates elegance, craftsmanship, beauty, and Italian heritage—values that have always defined Damiani.
Following the appointment of Jessica Chastain as brand ambassador in 2024 and the launch of the new store concept, Damiani continues to explore a visual language designed to evoke art and emotion, inviting audiences to immerse themselves in its history and tradition.
Shot by photographer Stef Mitchell and set in a magnificent historic Italian residence, the campaign unfolds in two chapters:
The first, to be released in the coming days, is dedicated to the Belle Époque and Belle Époque Reel collections, interpreted by I.N with his unmistakable sense of style, aimed at capturing the attention of a new generation of jewelry enthusiasts. The second, debuting this fall, will showcase Damiani’s most iconic collections, worn by both I.N and Mariacarla Boscono, who also embodies the Maison’s high jewelry masterpieces with her enigmatic and elegant allure.
Through this campaign, Damiani conveys the truest essence of its world: one where heritage, creativity, craftsmanship, and talent intertwine to shape a vision of luxury that is both contemporary and profoundly emotional.
