The Prada Fine Jewelry collection, designed by Miuccia Prada and Raf Simons, explores absolute and intense colors, expressing dualities through unconventional gemstone pairings. Selected for their chromatic value, amethyst, aquamarine, madeira citrine, pink morganite, and golden-green peridot are set within Prada’s palette, creating contrasts that challenge traditional notions of preciousness and luxury.
The campaign imagery reflects the timeless beauty of these gems and the role of jewelry as an expression of women’s lives, while also presenting an essential exploration of color, contrast, and the subversion of convention through classicism. Actresses Maya Hawke and Kim Tae-Ri, alongside poet and activist Amanda Gorman, are portrayed in monochromatic portraits, their faces framed like jewels, reimagined as canvases washed in translucent veils of color.
In this dreamlike atmosphere, jewelry shines in its true hues, while abstract shades heighten the sense of hyperreality. Drop earrings, solitaire rings, rivière bracelets, and necklaces form an archetypal visual language, transformed in meaning by color. Intentional asymmetries, altered proportions, irregular gems, and unexpected contrasts redefine the perception of these objects, making them appear liberated, as if floating around the portraits.
Each piece from the Prada Fine Jewelry Couleur Vivante collection is registered on Aura Consortium’s blockchain, ensuring authenticity and transparency. Clients can trace the transformation of each gem from its raw state to its cut and polish, accompanied by an independent gemological certificate matching each cut stone to its original rough form.
Credits
Creative Direction: Miuccia Prada & Raf Simons
Photography: David Sims
Campaign Creative Direction: Ferdinando Verderi
Talent: Amanda Gorman, Maya Hawke, Kim Tae-Ri
