After opening its first Beauty Boutique in Rome in Piazza di Spagna, Parfums Christian Dior inaugurates the summer season with its first Beauty Boutique in the most fashionable village in Liguria, Portofino. Located in Piazza Martiri dell’Olivetta 16, a few steps from the renovated Dior Spa at the iconic Hotel Splendido, the new Beauty Boutique is a tribute to the Riviera, the land of choice, a place of refuge and source of inspiration, deeply connected to the history of the Maison Dior.
Natural elements such as wood and rattan play a fundamental role in the decorations and furnishings, which combine with the iconic Toile de Jouy, the famous printed fabric used for the first time by Monsieur Dior in 1947 in the Boutique on Avenue Montaigne. In the Beauty Boutique you can discover the entire collection of fragrances and perfumed art de vivre creations from La Collection Privée, the exclusive Dior line with a couture soul. In particular, the Summer Collection 2025 Special Editions of Dioriviera, Jasmin des Anges and Gris Dior will be the protagonists, dressed in Toile de Jouy and available in three colors. Inside the Boutique, you can also try the latest make-up collections created by Peter Philips, Creative and Image Director of Dior Make-Up, with looks designed by him to pay homage to summer.
Finally, a special space is dedicated to the Dior Solar sun protection and treatment line, a must-have from the Maison to give your skin only the best of the sun all summer long. There is also a sophisticated relaxation area, to discover the Maison’s numerous fragrances, the premium Prestige and ultra-premium L’Or de Vie skincare lines and the precious “exclusive pieces”, as well as a station dedicated to personalized make-up consultations. The Dior Beauty Boutique in Portofino will be open until the end of October.
