On June 7, Miu Miu reopened its London boutique on New Bond Street, presenting a new concept designed as a space for cultural exchange, dialogue and a meeting place for a lively community, in a warm and welcoming environment. The space is harmonious, preserving the distinctive features of the brand, a place where dreams and reality, history and experimentation coexist. Located on the corner of New Bond Street and Bruton Street, the store covers an area of approximately 700 square meters, where all the Miu Miu collections are located: ready-to-wear, bags, shoes, leather goods, glasses and small accessories. The ground floor is mainly dedicated to accessories, while the first floor displays ready-to-wear garments.
Modern and minimal, the lower floor is distinguished by its industrial metal floor, bright ceiling and iconic blue walls, enriched by wooden beams and shelves that give warmth. For the first time, touches of yellow and bright green enliven the space, through two large display counters dedicated to accessories. Finally, the footwear area is located around a large light blue modular sofa.
A metal staircase leads to the first floor, where Miu Miu customers can experience a more intimate and familiar atmosphere. Floors and ceilings are composed of square wooden modules. A suspended structure leads visitors into interconnected living rooms, furnished with seats and carpets designed down to the smallest details, different in shape and shade.
A large wooden table and a long sofa, which extends along one wall, are the fulcrum around which more private spaces open up. A folding door leads to a large dressing room, surrounded by wardrobes covered with precious embroidered fabrics that display Miu Miu garments. On the opposite side, there is a room dedicated to private appointments, also furnished with sofas and tables.
To mark the opening, the store is previewing the new Miu Miu Upcycled collection, created in collaboration with costume designer, producer and set designer Catherine Martin.
