As a tribute to Christian Dior’s love of travel, the Dioriviera collection, reinvented each year by Maria Grazia Chiuri as a call to venture away, is unveiled in idyllic destinations around the world.
This season, the House has created a sumptuous scenography enhanced by a palette of natural shades and refined materials. A decor, inspired by tropical gardens, unfolds from storefronts into window displays like so many marvelous oases. Elephants, giraffes, tigers, cacti and palm trees, reinterpreted in life-size woven rattan, evoke a lush jungle echoing the Toile de Jouy Sauvage and Toile de Jouy Palms motifs.
This fascinating bestiary also enchants Dior boutiques – from 30 Montaigne to Taormina, from Dubai to Shanghai – an exotic backdrop, both elegant and daring, which further sublimates the House’s summer creations. Continuing this magic, a series of irresistibly immersive pop-up stores are opening from Bali to Seoul, inviting visitors to enjoy a dreamlike interlude in the heart of enchanting bamboo and rattan structures.
Ibiza, Capri, Mykonos, Bodrum, D-Maris and Portofino are just some of the sunny locations that are home to fabulous resorts where furniture, including deckchairs, parasols and other accessories, is adorned with Dioriviera prints. Swimming pools are equipped with wild animal-shaped buoys, while some seaside stopovers offer excursions aboard Riviera Boats featuring the “Dior” signature. Ultimate treats, delightful experiences, such as traveling Dior cafés or well-being ateliers, punctuate these paradise-like havens.
A perpetual renewed solar odyssey, promising an eternal summer
