To celebrate the launch of its Parisian summer takeover, Pucci has transformed the iconic Bar de la Croix Rouge into a sun-soaked escape on the Rive Gauche. From June 1st to July 30th, the terrace is dressed in Marmo — the house’s signature print, reimagined this season in bright coral red. A burst of Italian summer in the heart of Saint-Germain-des- Prés.
The takeover kicked off on Wednesday, June 4th, with an intimate aperitivo hosted by Camille Miceli. Friends of the House, artists and Parisians gathered for a joyful evening of spritz, music, and Pucci spirit. A DJ set brought the rhythm, while a custom tattoo station offered Marmo-inspired temporary tattoos to wear for the night. Just a short stroll from Le Bon Marché, where Pucci has been present since early 2024, Bar de la Croix Rouge now beats to a Pucci rhythm all summer long.
