Prada opens an exclusive pop-up store at Es More in Formentera, entirely dedicated to the women’s ready-to-wear, bags, footwear and accessories collection.
The modern and dynamic space stands out for its bright atmosphere, with walls and ceiling entirely covered in white and blue striped graphics. The floor echoes the lines on the walls, which complete the space and amplify its enveloping effect. The impactful entrance introduces a setting with natural wood tables, outdoor-inspired furnishings and seats with striped fabric cushions. The display elements, including wall-mounted étagères and suspended structures, accompany the visitor on a fluid path, where aesthetics and functionality balance each other.
The protagonist of the Prada pop-up is the Days of Summer selection, designed to evoke the sensations of the summer season. The garments explore a new romanticism: dresses with floral prints or embroidered motifs alternate with looks with a sailor taste, revisited in a contemporary key. The nautical inspiration resurfaces in the accessories: hemp or suede bags with mesh finishes and closures in sailing rope, crochet models brightened by vitamin hues, small objects in raffia and wicker.
The selection of footwear also reflects the spirit of the collection, with flexible silhouettes and natural materials – from ballerina flats with straps to high-heeled sabots with rope detail, up to sneakers in suede and nylon and backless leather moccasins.
