Louis Vuitton celebrates the start of the summer season with the arrival of the first seasonal ice cream shop by Louis Vuitton: a new and sweet destination, in front of the Louis Vuitton boutique in Forte dei Marmi, where visitors can enjoy a sweet break, from June to September, in the heart of the Versilia town.
The project combines the Italian gastronomic tradition, curated by a local excellence, with the unmistakable French aesthetic of the Maison, giving life to a unique and authentic experience.
The kiosk, in line with the most authentic spirit of Forte dei Marmi, is inspired by the typical temporary urban furniture, with a vintage aesthetic, that surrounds the market square. The elegant shade of green, characteristic of the Tuscan holiday town, animates the structure with iconic details such as the flowers of the Maison’s famous Monogram motif.
The fun Louis Vuitton mascot, Vivienne, welcomes visitors in a perfect combination of design and savoir-faire. Each element is designed down to the smallest details, as per Louis Vuitton tradition: cups, tubs, napkins and shopping bags are personalized with a unique pattern, created for the occasion. Round wafers become flowers that decorate each ice cream.
Among the proposals, in addition to ten traditional flavors, two special flavors created for the Maison: Vivienne, Portuguese milk variegated with mandarin and Gaston, zuccotto with sponge cake, crunchy biscuit and dark chocolate chips.
The ice cream can be enjoyed immediately or purchased to take away, for a moment of sweetness to be enjoyed in company during the hot summer days. An initiative that reflects the Louis Vuitton art de vivre, capable of combining luxury, territory and creativity.
Via G. Carducci, 2 – 55042 Forte dei Marmi (LU)
Open every day from 16:00 to 22:00
