With the arrival of the summer season, Louis Vuitton celebrates the reopening of the resort stores by presenting the 2025 limited edition of the famous Neverfull bag: an explicit homage to some of the most prestigious Italian destinations, as well as locations of the Louis Vuitton summer resorts: Forte dei Marmi, Porto Cervo, Portofino and Taormina. The Neverfull is a bag that embodies the versatility and the unique and unmistakable design of the Maison, as elegant as it is functional. A lightweight yet durable tote, the Neverfull has been an undisputed icon since it debuted in 2007.
The Summer 2025 edition, roomy, functional and sophisticated at the same time, is inspired by the 2001 Epi Plage model and comes in a new amber PVC version, featuring the unmistakable Monogram motif with the names of the destinations printed in capital letters with contrasting colors: three vibrant color variations, an elegant blue, a romantic red and a bright yellow, each designed to evoke the unique spirit of the destinations they celebrate. Whatever your favorite destination, this bag is the perfect companion for experiencing the summer in style. The roomy and functional interior, accompanied by a practical removable coordinated clutch and a cotton beach towel, make the accessory ideal for days at the beach, by the pool or even for an evening stroll. The limited edition Neverfull GM Resort is more than just an accessory: it is a tribute to summer, craftsmanship and the world’s most exclusive seaside locations. Every detail tells a story of elegance and luxury, capturing the essence of travel and the allure of the most fascinating destinations.
The Resort Collection also includes a comfortable wardrobe perfect for the beach and the city: clothing, bags and accessories, silk creations, shoes, sunglasses and jewelry, designed for destinations near and far. Sophisticated silhouettes with vibrant floral prints and light fabrics decorate swimsuits and silk scarves, beach towels and cushions. The Neverfull GM Resort will be available exclusively in Louis Vuitton stores in their respective destinations.
In addition to the limited-edition Neverfull bags, the resort destinations are dressed with special windows dedicated to the Louis Vuitton x Murakami Collection, part of the Resort Collection. The irresistible kawaii charm of Murakami’s Cherry icon animates the windows of the stores in Capri, Taormina, Portofino and Porto Cervo. The pair of cherries, fun, pop, smiling and colorful, stand out on a White Canvas background studded with bright red cherries. The Cherry motif is repeated in 3D with the pair of fruits in an extra-sized version: the perfect backdrop for the Maison’s summer creations.
