A true invitation to relax, this boutique, designed like a vacation home, evokes both the spirit of Saint-Tropez and the setting of La Pausa, Gabrielle Chanel’s legendary villa in Roquebrune-Cap-Martin.
Upon entering, a first area presents bags—from the iconic 11.12 and
2.55 models to the new CHANEL 25 bag—as well as accessories, scarves, costume jewelry, and eyewear. On the Ready-to-Wear floor, the Spring/Summer 2025, Coco Beach de CHANEL, and Métiers d’art 2024/25 collections will be presented throughout the summer. A selection of watch creations, such as the classic J12, the brand new J12 BLEU, and the iconic Première watches, as well as the Jewelry Collections: COCO CRUSH, Camélia, and N°5, will also be on display throughout the season.
The tour is punctuated by works and art furniture by Georges Noël, Agnès Debizet, and Johan Creten, as well as ceramics by Pablo Picasso, a friend of Gabrielle Chanel. Lion sculptures recall the couturier’s astrological sign.
This year, the pool house, surrounded by a lush Mediterranean garden, has been redecorated in a relaxed, pop style, reflecting the colors of the Maison’s summer collections: wood walls painted in pink and apricot tones, a polished concrete floor, large screens, and raffia and rope details. Striped poufs and cushions, or accented with black piping, echo the contrasting braid and swimwear from the CHANEL 2025 Coco Beach collection.
CHANEL Saint-Tropez
1 avenue du Général Leclerc
83990 Saint-Tropez
