For the first time ever, CHANEL dresses its iconic watch in blue matte ceramic. Twenty-five years after the J12 revolutionized the watch industry – the black edition launched in 2000 and the white in 2003 – the J12 BLEU explores a new territory where the expert savoir-faire of the CHANEL Manufacture gives rise to a series of exceptional creations in an exclusive colour.
Deep and matte. Intense and unique. CHANEL creates the J12 Bleu, giving this emblematic watch a ceramic hue that is as exclusive as it is powerful. Although blue has always been part of the House’s palette, present in fashion, beauty and even of the jewellery boxes of the 1932 “Bijoux de Diamants” collection, it is interpreted today in a new shade exclusively made for watchmaking.
“In the course of 25 years, CHANEL has elevated ceramic to the level of a precious material” says Arnaud Chastaingt, Director of the CHANEL Watchmaking Creation Studio. “The art of ceramic is undeniably CHANEL watchmaking and our outstanding savoir-faire: it is an inspiring material that, thanks to the genius of our engineers, offers a vast creative playing field”.
It took five years of research for the CHANEL Watch Manufacture to develop the J12 BLEU’s exclusive hue, demonstrating the absolute mastery of the production techniques of this sophisticated material that is scratchproof, highly resistant and durable.
“I dreamt of giving a colour to black, of illuminating it with blue. The final choice of this particular blue was like an epiphany” continues Arnaud Chastaingt. “I wanted a blue that has a rigorous elegance, a blue that is nearly black or a black that is nearly blue”.
The J12 BLEU bears witness to the excellence of the CHANEL Watch Manufacture craftsmanship, perfectly mastering the development and production process of this singular blue ceramic.
Inside the CHANEL Watch Manufacture in Switzerland. From the search for specific pigments to the matte finish of the highly resistant ceramic, it took years of research to create this color exclusive to the House: too blue to be black, too black to be entirely blue.
A blue that reveals its multiple facets with the play of light, adorns nine new creations combining radiance and discretion, excellence and precision. A collection of nine watches, some of which set with bright blue precious sapphires, is casting the spotlight on to the J12 BLEU…
Inside the CHANEL Watch Manufacture in Switzerland. All the hand-polished finishes, assembly and quality control require the mastery of generations of savoir-faire and cutting-edge techniques. A series of meticulous processes to ensure a flawless operation and an impeccable aesthetic
