This unique collaboration between two iconic French brands has culminated in an exclusive coffret and limited-edition jewellery design, reflecting the expertise and refinement of both Houses.

Ladurée and Poiray are unveiling 50 personalised hatboxes in honour of Maison Poiray’s fiftieth anniversary and Maison Ladurée’s iconic confections. Adorned with custom-made 18k fine gold-plated brass studs engraved with the Poiray monogram and pearly pink Bakelite studs reminiscent of the jeweller’s signature precious stones, these hatboxes are designed as true collector’s items. As a nod to Ladurée, these studs also evoke a confetti effect reminiscent of the Maison’s polka dot print, perfectly in keeping with the patissier’s deliciously enchanting world.

To elevate this coffret, an engraved Bakelite plaque bears the logos of both brands, while a chocolate brown and powder pink flocked ribbon provides the delicate final flourish to the ensemble. Inside, a fine selection of sweet treats, including monogrammed macarons bearing Maison Poiray’s iconic Cœur Entrelacé design, Eugénie, Hazelnut Vanilla Pearls, Marshmallow Bears and Mélange Ladurée tea, make for an indulgently elegant gift

For this unique collaboration, Maison Poiray has updated its iconic Cœur Entrelacé design with the colours of Ladurée, creating two exceptional pieces to celebrate the combination of refined jewellery and indulgent patisserie: a pendant and a bracelet in 18-karat rose gold, enhanced by powder pink enamel evoking the patissier’s signature shade. Mounted on a braided macramé cord, the exclusive bracelet features a delicate, contemporary design.
A collaboration between two exceptional French Maisons, where sweetness and elegance combine to create precious, timeless pieces. To extend this exciting encounter between jewellery and patisserie, one of the 50 stunning hatboxes will contain an additional surprise: a hidden message offering the lucky person who discovers it the Ladurée edition Cœur Entrelacé bracelet.

poiray.com