Unique against the backdrop of Paris Fashion Week, it chooses three international Ambassadors: Flowerovlove, Madeline Argy and Tansuan, to wear the latest spring collections. The campaign presents all the new arrivals, from ready-to-wear to leather goods, accessories and travel items. With a style that combines the brand’s heritage with a contemporary vision, the new proposal conveys a message of timeless luxury, aimed at a global and trend-conscious audience.
The protagonist of the new campaign is the Flight Mode collection, designed for travel and inspired by the experience of movement. The ready-to-wear line fuels the Maison’s passion for travel, standing out for its refined yet casual silhouettes, designed to offer comfort and freedom of movement on every occasion, from airport trips to days in the city.
A key element of the campaign is the LV Biker, the latest creation by Nicolas Ghesquière, Artistic Director of Women’s Collections. With personalized details such as charms and jewels, the bag establishes itself as a new symbol of style and functionality, embodying the bold and dynamic spirit of the collection itself.
Another protagonist is the LV Sneakerina, a creation that combines the elegance of a ballerina with the energy and functionality of sneakers. This hybrid shoe has been designed to offer maximum comfort and freedom of movement, without forgetting style. With a feminine and modern silhouette, the LV Sneakerina fits perfectly into the philosophy of Louis Vuitton, which has always combined elegance and practicality. An ideal accessory for those seeking versatility without sacrificing charm and refinement. The collection is completed with a series of accessories that celebrate the aesthetic codes of the Maison. The lively frames of the S-Lock sunglasses are embellished with motifs inspired by the locks of LV trunks, while the My Neverfull 90 silk scarf recalls the iconic details of the Monogram.
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